A condo hotel company is facing the challenge of identifying key opportunities for improvement in order to enhance the user experience and ultimately drive sales. The client requires quick and actionable insights to determine the primary areas where they can optimize their business operations and attract more customers.
Analyze the target market, define your product fit, gather project requirements and goals.
Evaluation to systematically determine a design's/product's usability.
Uncover customer needs, preferences and market gaps.
In a brief two-day project, the objective was to provide prompt insights to the client regarding their primary opportunities for improvement and enhancing the user experience to drive sales.
By examining key competitors and analyzing their key characteristics, we gained a comprehensive understanding of the pain points that needed to be addressed first, which informed the subsequent website redesign.
After considering different aspect and caracteristics 2 key questions to generate the main insights....
• What tendencies from the market could result in an aument of the sales?
• Which advantages has the competency over your company?
